Heineken Marketing Video on World Cup Productivity

June 26 (Bloomberg) -- Heineken USA Chief Marketing Officer Nuno Teles urges employers to allow their staff a “#BrazilianNoShow” for World Cup games in a video produced by the company. (Courtesy: Heineken USA. Source: Bloomberg)

Full Show: Bloomberg Businessweek (03/24)
55:56 - Bloomberg Television takes you behind the scenes of our award-winning magazine "Bloomberg Businessweek." Hosts Carol Massar and Oliver Renick talk with the writers who break news on a weekly basis. (Source: Bloomberg)
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