Apple Looks Inward to Revive Advertising Mojo

July 2 (Bloomberg) -- Ken Segall, author of “Insanely Simple,” talks with Betty Liu about how Apple is struggling to create stunning advertising and why the loss of Steve Jobs hurt the company’s marketing vision. He speaks on “In The Loop.”

Full Show: Surveillance (04/25)
56:49 - Bloomberg Surveillance hosted by Tom Keene and Francine Lacqua. Guests include Borje Ekholm, chief executive officer at Ericsson, Lord Adair Turner, of the U.K. House of Lords, and Jonathan Fenby, of Trusted Sources U.K. (Source: Bloomberg)
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