Building a Personal Brand Customers Can Identify

June 20 (Bloomberg) -- In today's "This Maters Now," Jeff Hayzlett, CEO at The Hayzlett Group, looks at how companies need to build a personal brand customers can identify with and the dangers of a personality overshadowing a product. He speaks on Bloomberg Television's "Bloomberg Surveillance."

Sam Zell Sees Markets Reflecting Business Confidence
34:24 - Sam Zell, founder and chairman at Equity Group Investments, talks about the change in business confidence he sees since the election of President Donald Trump. He speaks on "Bloomberg Daybreak: Americas." (Source: Bloomberg)
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