AOL's Bob Lord on `Programmatic' Advertising

Sept. 20 (Bloomberg) -- Bob Lord, chief executive officer of AOL Inc.'s AOL Networks, talks about the strategy of online programmatic advertising. Lord speaks with Cory Johnson on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

Full Show: Bloomberg Businessweek (03/24)
51:52 - Bloomberg Television takes you behind the scenes of our award-winning magazine "Bloomberg Businessweek." Hosts Carol Massar and Oliver Renick talk with the writers who break news on a weekly basis. (Source: Bloomberg)
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