Technology Attracts Young Fans to Nascar, CEO Says

Sept. 6 (Bloomberg) -- Brian France, chief executive officer of Nascar, talks about the merger of American Le Mans Series and the Nascar-owned Grand-Am, and Nascar's use of technology to compete for new fans. They speak at the Bloomberg Link Sports Business Summitt in New York.

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00:08 - Guests include: Evercore ISI chairman Ed Hyman, Chicago Mayor Rahm Emanuel, BP's Deputy CEO Lamar McKay, Credit Suisse's Jan Stuart and Angus Deaton, Nobel laureate and Princeton University professor. (Source: Bloomberg)
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