Move Over NFL, the Big Ad Money Is in March Madness
March 21 (Bloomberg) -- Patrick Rishe, president at Sportsimpacts, discusses the big business of the NCAA Tournament as ad spending has eclipsed $1 billion this year. He speaks on Bloomberg television's "Bloomberg Surveillance."
Most Recent Videos
Full Show: Bloomberg Businessweek (05/26)
33:46 - Bloomberg Television takes you behind the scenes of our award-winning magazine "Bloomberg Businessweek." Hosts Carol Massar and Oliver Renick talk with the writers who break news on a weekly basis. (Source: Bloomberg)