Move Over NFL, the Big Ad Money Is in March Madness

March 21 (Bloomberg) -- Patrick Rishe, president at Sportsimpacts, discusses the big business of the NCAA Tournament as ad spending has eclipsed $1 billion this year. He speaks on Bloomberg television's "Bloomberg Surveillance."

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33:46 - Bloomberg Television takes you behind the scenes of our award-winning magazine "Bloomberg Businessweek." Hosts Carol Massar and Oliver Renick talk with the writers who break news on a weekly basis. (Source: Bloomberg)
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