Chevy Volt Marketer Gesse on Tesla Competition

Aug. 22 (Bloomberg) -- Darin Gesse, marketing product manager for General Motors Co.'s Chevrolet Volt, talks about the plug-in hybrid vehicle’s target audience and comparisons to Elon Musk’s Tesla Motors Inc.'s electric automobile. He speaks with Betty Liu on Bloomberg Television’s “In the Loop.” (Source: Bloomberg)

Full Show: Bloomberg Businessweek (05/26)
43:18 - Bloomberg Television takes you behind the scenes of our award-winning magazine "Bloomberg Businessweek." Hosts Carol Massar and Oliver Renick talk with the writers who break news on a weekly basis. (Source: Bloomberg)
  • Full Show: Best of Bloomberg Technology (05/26)
  • Brown Brothers' Thin Favors Asia Over Latin America
  • The Sharing Economy's Entrepreneurial Ecosystems