Automakers Hope to Build Loyalty by Thinking Small

Aug. 13 (Bloomberg) -- Bloomberg's Matt Miller examines the marketing push by General Motors and Ford to capture the millennial market with mini cars in hopes of creating loyal lifetime customers. He speaks on Bloomberg Television's "Market Makers."

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53:44 - Full episode of "What'd You Miss?" Guests include: Bloomberg's Michelle Jamrisko, Joe Ciolli, Kevin Cirilli and Mark Cudmore. (Source: Bloomberg)
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