Tech Building Brands With Celebrity Star Power

June 21 (Bloomberg) -- Walter Delph, CEO at examines the trend of tech companies relying on celebrities to build their brand and connect with consumers. He speaks on Bloomberg Television's "Bloomberg West."

Full Show: Bloomberg Technology (02/23)
04:54 - Full episode of "Bloomberg Technology." Guests include: Square CFO Sarah Friar, Khosla Ventures Partner Keith Rabois, Pindrop CEO Vijay Balasubramaniyan, former Cisco Systems CEO John Chambers, IDC Research Executive Vice President Worldwide Research Products Crawford Del Prete. (Source: Bloomberg)
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