Publicis to `Monetize' Twitter Audience, Levy Says

April 23 (Bloomberg) -- Maurice Levy, chief executive officer of Publicis Group SA, discusses plans to boost digital advertising revenue through a collaboration with Twitter Inc. Publicis's Starcom MediaVest Group's deal may involve spending "between four to six hundred million dollars over a period of three, four years," Levy said. He talks with Francine Lacqua on Bloomberg Television's "Countdown." (Source: Bloomberg)

Full Show: Bloomberg Daybreak: Americas (02/28)
26:48 - Bloomberg Daybreak: Americas hosted by David Westin, Jonathan Ferro, and Alix Steel. Guests include William Daley, head of U.S. operations at Argentiere Capital and former U.S. Commerce Secretary, Rep. Diane Black, chairman of the House Budget Committee, member of the Ways and Means Committee, and a Republican from Tennessee, Max Baucus, former U.S. Ambassador to China and Democratic Senator from Montana, Federal Communications Commission Chairman Ajit Pai, Rep. John Yarmuth, member of the House Budget Committee and a Democrat from Kentucky, Mohamed El-Erian, chief economic adviser at Allianz and Bloomberg View columnist, and David Bianco, chief investment strategist for the Americas at Deutsche Asset Management. (Source: Bloomberg)
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