Soda Wars: When a Super Bowl Ban Is the Plan

Jan. 31 (Bloomberg) -- SodaSteam is putting a lot of money on the line, taking a risky approach to its Super Bowl ad. The company is garnering attention as it received a ban from CBS for its commercial targeting major NFL advertisers Coke and Pepsi. Bloomberg's Matt Miller reports.

Full Show: Bloomberg Businessweek (03/24)
38:32 - Bloomberg Television takes you behind the scenes of our award-winning magazine "Bloomberg Businessweek." Hosts Carol Massar and Oliver Renick talk with the writers who break news on a weekly basis. (Source: Bloomberg)
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