Meet the Spike Jonze of Start-Up Videos

Dec. 10 (Bloomberg) –- These days, launching a company often means launching a video to promote your product and show people how it works. And some of these videos -- like the recent one for the Coin app -- have gone viral. Bloomberg's Jon Erlichman meets Adam Lisagor, the filmmaker behind some of these hits. (Source: Bloomberg)

Full Show: Bloomberg Businessweek (05/26)
03:27 - Bloomberg Television takes you behind the scenes of our award-winning magazine "Bloomberg Businessweek." Hosts Carol Massar and Oliver Renick talk with the writers who break news on a weekly basis. (Source: Bloomberg)
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