Cruelest Ad Ever? LG Punks Innocent Elevator Riders

Oct. 22 (Bloomberg) -- An advertisement by LG promoting the company's new IPS high-definition televisions features scenes in which unsuspecting elevator riders are scared by a floor that appears to disappear beneath them, only to find out the floor is actually composed of the television screens. The ad has gone viral on the Internet, prompting speculation over whether the passengers are real people or actors.

Samsung Unveils Sleek S8 in Bid to Lure Back Buyers
51:10 - Samsung Electronics Co. has introduced their latest flagship smartphone, the Galaxy S8, packed with new features in a bid to regain customers and its number one spot in global smartphone sales. Bloomberg's Mark Gurman reports on "Bloomberg Markets: European Close." (Source: Bloomberg)
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