Porsche CEO on 911 GT3, Brand, Technology, Macan

March 27 (Bloomberg) -- Detlev von Platen, chief executive officer and president of Porsche North America, discusses the introduction of the Macan in the U.S., the fifth generation of the Porsche 911 GT3, and brand strategy. Von Platen speaks with Matt Miller at the New York International Auto Show on Bloomberg Television's "Market Makers." (Source: Bloomberg)

Full Show: Bloomberg Businessweek (03/24)
27:34 - Bloomberg Television takes you behind the scenes of our award-winning magazine "Bloomberg Businessweek." Hosts Carol Massar and Oliver Renick talk with the writers who break news on a weekly basis. (Source: Bloomberg)
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