Apple's Cook Reaches Back to Advertise the Future
June 11 (Bloomberg) -- In today's "Movers & Shakers," Bloomberg's Betty Liu reports that Apple CEO Tim Cook is backing Apple's latest hardware and software upgrades with a barrage of advertising that reaches back to the company's past. She speaks on Bloomberg Television's "In The Loop."
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Full Show: Bloomberg Businessweek (03/24)
09:05 - Bloomberg Television takes you behind the scenes of our award-winning magazine "Bloomberg Businessweek." Hosts Carol Massar and Oliver Renick talk with the writers who break news on a weekly basis. (Source: Bloomberg)