What Makes the New Hermes Bike Worth $11,200?

Nov. 1 (Bloomberg) –- Luxury-goods maker Hermes is expanding beyond scarves and handbags... Today, it's launching an $11,200 bike, targeting wealthy consumers who want to meander about town. Bloomberg met with the designer and the man behind the project in Paris. (Source: Bloomberg)

Full Show: Surveillance (02/27)
28:49 - Bloomberg Surveillance hosted by Tom Keene, Francine Lacqua, and Mark Barton. Guests include Francesco Papadia, non-resident fellow at Bruegel, Holger Schmieding, chief economist at Berenberg, Marc Allera, chief executive officer at EE, Rupert Harrison, chief macro strategist at BlackRock International, Jonathan Golub, chief U.S. market strategist at RBC Capital Markets, and Thomas Wright, fellow at the Brookings Institution. (Source: Bloomberg)
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