Can Iron Man Help HTC?
August 15 (Bloomberg) -- After losing smartphone market share, HTC has enlisted Iron Man's Robert Downey Jr. to help launch a new billion dollar ad campaign. Will it be enough to rescue the brand? Bloomberg's Caroline Hyde reports on Bloomberg Television's "Countdown." (Source: Bloomberg)
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Full Show: Bloomberg Businessweek (03/24)
10:25 - Bloomberg Television takes you behind the scenes of our award-winning magazine "Bloomberg Businessweek." Hosts Carol Massar and Oliver Renick talk with the writers who break news on a weekly basis. (Source: Bloomberg)