How Fireball Whiskey Became Your Favorite Shot

April 24 (Bloomberg) -- Move over, Jägermeister: the new shot of choice is Fireball Whisky, a cinnamon-flavored spirit that tastes exactly like an Atomic Fireball candy. Fireball has gone from obscure to inescapable in just a couple of years: sales have quadrupled since 2011. What’s responsible for the product’s underdog success? Bloomberg asked three seasoned New York City bartenders to help explain the Fireball phenomenon.

Amazon's Presence at the Oscars
57:52 - Hollywood's biggest weekend is just around the corner with the 89th annual Academy Awards on Sunday. We see some familiar names like Meryl Streep and Ryan Gosling, but there is one new player grabbing attention. Bloomberg's Kaitlin Meehan reports on “Bloomberg Technology.” (Source: Bloomberg)
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