Can Apple Keep Hold of the World's Tech Obsession?

April 23 (Bloomberg) -- Gareth Evans, director at Webfire and Scott Bicheno, senior analyst at Strategy Analytics, discuss Apple's standing with consumers and what the company needs to do to stay on top of the global tech market as it faces tougher competition from Samsung. They speak on Bloomberg Television's "The Pulse."

Full Show: Bloomberg Businessweek (03/24)
40:36 - Bloomberg Television takes you behind the scenes of our award-winning magazine "Bloomberg Businessweek." Hosts Carol Massar and Oliver Renick talk with the writers who break news on a weekly basis. (Source: Bloomberg)
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