Rebranding: The Winners Versus the Losers

Jan. 30 (Bloomberg) -- Guggenheim Partners Senior Managing Director Dottie Mattison talks about Mercedes-Benz Super Bowl push and Research In Motion's name change to BlackBerry. She speaks on Bloomberg Television's "Market Makers." (Source: Bloomberg)

Full Show: Surveillance (02/24)
39:28 - Bloomberg Surveillance hosted by Tom Keene and Francine Lacqua. Guests include Rick Lacaille, global chief investment officer at State Street Global Advisors, Russ Shaw, founder at Tech London Advocates, Sebastian Mallaby, senior fellow at Council on Foreign Relations, Peter Schaffrik, global macro strategist at RBC Europe Limited, Bundesbank Executive Board Member Andreas Dombret, Joseph Quinlan, head of market and thematic strategy at U.S. Trust. (Source: Bloomberg)
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