Mud and Sweat: Reebok Goes All-In on Extreme Craze

Sept. 20 (Bloomberg) –- Reebok has a plan to pump up its declining share of the athletic apparel market: they want the trainers who teach cross fit to sport their shoes and gear. Bloomberg Television International Correspondent Hans Nichols looks at the strategy. (Source: Bloomberg)

Lululemon's Website Woes
53:49 - A tech meltdown that left Lululemon’s website down for nearly 24 hours shows how important it is for companies to get digital efforts right. Pat Kiernan talks to Bloomberg Intelligence Analyst Chen Grazutis about why the stakes are so high for retailers. (Source: Bloomberg)
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