T-Mobile Rewrites Mobile Playbook as Disrupter

Oct. 31 (Bloomberg) -- Bloomberg Businessweek staff writer Brendan Greeley examines the new strategy employed by T-Mobile to re-brand itself as the “un-carrier” in a bit to disrupt the mobile industry and attract and retain new customers. He speaks on Bloomberg Television’s “In The Loop.”

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08:58 - Bloomberg Television takes you behind the scenes of our award-winning magazine "Bloomberg Businessweek." Hosts Carol Massar and Oliver Renick talk with the writers who break news on a weekly basis. (Source: Bloomberg)
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