$500M in Diamonds, Filmed at a Secret Location

Oct. 8 (Bloomberg) –- Back in 1970, Graff Diamonds stunned the world with an advert in which their model wore $1 million of gems in her hair. In 2013, Graff has recreated the advert, this time with over half a billion dollars worth of jewels. Bloomberg went behind the scenes to a secret location to film the photo shoot. (Source: Bloomberg)

Eli Lilly CEO Says Diabetes Is ‘Core Engine’ to Strategy
03:44 - Dave Ricks, chief executive officer at Eli Lilly, discusses the company’s earnings and outlook for various treatments. He speaks with Bloomberg's David Westin on "Bloomberg Daybreak: Americas." (Source: Bloomberg)
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