Does This Nike Ad Signal a Future After Tiger?
Jan. 14 (Bloomberg) -- Golfer Rory McIlroy has signed a sponsorship deal with Nike, the company announced today. McIlroy, 23, and Tiger Woods, 37, also a Nike endorsee, are featured in a new television ad for the apparel maker. The commercial has media pundits buzzing that Nike will begin shifting its marketing muscle toward the younger McIlroy and away from Woods. (Source: Bloomberg)
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Full Show: Bloomberg Businessweek (03/24)
45:15 - Bloomberg Television takes you behind the scenes of our award-winning magazine "Bloomberg Businessweek." Hosts Carol Massar and Oliver Renick talk with the writers who break news on a weekly basis. (Source: Bloomberg)