Red Bull's Extreme Marketing Brings Extreme Results
Aug. 12 (Bloomberg) -- Bloomberg News looks at the surprising stats and amazing stunts from the company with maybe the most innovative and eclectic marketing strategy in the world. Red Bull spends about one third of revenue on marketing, from dominating F1 racing to tossing daredevils into space.
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Amazon's Presence at the Oscars
14:10 - Hollywood's biggest weekend is just around the corner with the 89th annual Academy Awards on Sunday. We see some familiar names like Meryl Streep and Ryan Gosling, but there is one new player grabbing attention. Bloomberg's Kaitlin Meehan reports on “Bloomberg Technology.” (Source: Bloomberg)