The Science of Marketing Begins With Brain Tests

April 26 (Bloomberg) -- It's easy for businesses to keep track of what we buy but it's harder to figure out the why. As brands try to be the most innovative or the coolest, an emerging field of marketing is using science to give companies the edge. (Source: Bloomberg)

Full Show: Bloomberg Businessweek (03/24)
06:41 - Bloomberg Television takes you behind the scenes of our award-winning magazine "Bloomberg Businessweek." Hosts Carol Massar and Oliver Renick talk with the writers who break news on a weekly basis. (Source: Bloomberg)
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