What Is the `Moneyball' of Marketing?

Jan. 18 (Bloomberg) -- Convertro CEO Jeff Zwelling discusses a more scientific approach to advertising. He speaks on Bloomberg Television's "Money Moves." (Source: Bloomberg)

BlackRock's Li Says U.S. Data Supports Three Rate Hikes
43:05 - Wei Li, EMEA investment strategist at BlackRock, discusses the U.S. rates trajectory and the strength of U.S. equities. She speaks to Bloomberg's Anna Edwards and Manus Cranny on "Bloomberg Daybreak: Europe." (Source: Bloomberg)
  • G Plus' Komileva Says Fed Stance Extremely Accommodative
  • Assessing the Health of India's Banks
  • Aramco's Tax Rate Slashed From 85% to 50%