Puppies! A Winning Super Bowl Strategy for Subaru

Feb. 1 (Bloomberg) -- Subaru's Super Bowl ad strategy has gone to the dogs, or more specifically, puppies. The move seems to be paying off as the automaker has enjoyed record U.S. sales while advertising in Animal Planet's Puppy Bowl for the last four years. Bloomberg's Matt Miller reports.

The Challenges Facing Uber CEO Kalanick
46:43 - Bloomberg's Brad Stone and Alistair Barr discuss the executive shakeup at Uber. They speak with Bloomberg's Caroline Hyde on "Bloomberg Markets." (Source: Bloomberg)
  • MIT's Brynjolfsson Says Taxing Robots Not Best Approach
  • Former Aetna CEO Says Health Care Reform Still Far Away
  • Full Show: Surveillance (03/24)