What Makes a Great Super Bowl Ad?

Feb. 4 (Bloomberg) -- Anthony Ponturo, former VP of global media and sports management for Anheuser-Busch, discusses the value of Super Bowl advertising and looks at what seemed to work and not work in this year's ads. He speaks on Bloomberg Television's "Bloomberg Surveillance."

Arnault Family Makes Bid for Christian Dior Shares
10:18 - The luxury giant LVMH is to buy the 26% Christian Dior Couture it doesn't already own for about 12.1 billion euros. Bloomberg's Phil Serafino reports on "Bloomberg Daybreak: Europe." (Source: Bloomberg)
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