How Big Data, Mobile are Changing Retail Experience

Sept. 17 (Bloomberg) -- Bill Martin, founder at Shoppertrak, discusses the change in retail sales as stores rely more and more on data to combat sales lost to online and mobile. He speaks on Bloomberg Television's "Bloomberg Surveillance."

Full Show: Bloomberg Daybreak: Americas (03/23)
23:19 - Bloomberg Daybreak: Americas hosted by Jonathan Ferro and Alix Steel. Guests include Harvard Kennedy School Professor Nicholas Burns, Torsten Slok, chief international economist at Deutsche Bank, Yianos Kontopoulos, global head of macro strategy at UBS, Amer Bisat, emerging markets portfolio manager at BlackRock Strategic Global Bond Fund, Federico Schiffrin, partner of private equity at Unigestion SA, Keith Parker, U.S. head of asset allocation at Barclays Capital Inc., Jacob Kirkegaard, senior fellow at Peterson Institute for International Economics, and Matthew Shay, chief executive officer at National Retail Federation. (Source: Bloomberg)
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