President Obama as the Ultimate Product Placement
Jan. 18 (Bloomberg) -- Bloomberg's Sara Eisen reports on the brand angling to be featured by President Barack Obama and first Lady Micelle Obama at the 2013 presidential inauguration. She speaks on Bloomberg Television's "Bloomberg Surveillance."
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Merck KgaA, Pfizer Cancer Drug to Cost $13,000 a Month
09:48 - Pfizer and Merck KGaA’s cancer immunotherapy won approval from U.S. regulators for patients with a rare form of skin cancer, and the companies plan to sell the drug for $13,000 a month. Merck KgaA CEO Stegfan Oschmann speaks on "Bloomberg Daybreak Europe." (Source: Bloomberg)