Shocking Ads: Does Provocation Pay Off for Brands?
April 2 (Bloomberg) -- Saatchi & Saatchi Chief Strategy Officer Claudine Cheever discusses whether shocking advertising is effective on Bloomberg Television's "Market Makers." (Source: Bloomberg)
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Full Show: Bloomberg Businessweek (05/26)
40:42 - Bloomberg Television takes you behind the scenes of our award-winning magazine "Bloomberg Businessweek." Hosts Carol Massar and Oliver Renick talk with the writers who break news on a weekly basis. (Source: Bloomberg)