Shocking Ads: Does Provocation Pay Off for Brands?

April 2 (Bloomberg) -- Saatchi & Saatchi Chief Strategy Officer Claudine Cheever discusses whether shocking advertising is effective on Bloomberg Television's "Market Makers." (Source: Bloomberg)

Yale's Roach Feels Fed Lacks Guts to Normalize Policy
01:19 - Yale University Senior Fellow Stephen Roach discusses the biggest worries for the Federal Reserve as the central bank attempts to return to normal monetary policy. He speaks on "Bloomberg Surveillance." (Source: Bloomberg)
  • Yale's Roach Sees Protectionism as 'Unmitigated Disaster'
  • Hans Redeker Sees Oil Production Driving U.S. Dollar
  • Morgan Stanley's Redeker Sees Euro Parity by Summer