Kia Teams Up With Morpheus for Super Bowl Ad

Jan. 29 (Bloomberg) –- Kia Motors America EVP of Marketing Michael Sprague discusses why Laurence Fishburne’s character Morpheus was the perfect pitchman for their new luxury sedan. He speaks with Trish Regan and Adam Johnson on Bloomberg Television’s “Street Smart.” (Source: Bloomberg)

Full Show: Bloomberg Businessweek (03/24)
59:40 - Bloomberg Television takes you behind the scenes of our award-winning magazine "Bloomberg Businessweek." Hosts Carol Massar and Oliver Renick talk with the writers who break news on a weekly basis. (Source: Bloomberg)
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