Inside De Beers: A Slogan is Forever

A diamond may be forever as the songs and movies tell us. The idea originally started as a marketing campaign by De Beers back in the 1940s, one some call the best ad slogan of the 20th century. Bloomberg Television's Olivia Sterns reports.

Tencent Backs Elon Musk With 5% Stake in Tesla
06:05 - James Albertine, senior auto analyst at Consumer Edge Research, discusses Tencent Holdings Ltd. acquiring a five percent stake in Tesla Inc. He speaks with Bloomberg's David Westin on "Bloomberg Daybreak: Americas." (Source: Bloomberg)
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