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00:00Peter, I understand you guys are the number two MDMA company in the world. Just to clarify, by what metric. Great to be here. Every metric for any major global sports property as relates to quality of the athletes on our roster. Broad distribution, we're distributed to 160 countries around the world. Audience and growth combined with our commercial business. Understood. OK. So tell us about this first pay per view events. Why only now? I think it's one of the key questions I had. Well, hey, we're an hour. This is our fourth official season. We launched the company five years ago. So we've really been working towards this moment. We have a sports season format where our fighters fight in a regular season playoff and a championship in this championship tomorrow night on ESPN plus in U.S. and Canada will be our first pay per view. And we've been working toward this moment. I mean, we've we've grieved the PSL has reached that stage to present our platform on ESPN plus who's a leader in combat. And so we're really excited about the moment. Most of all, we're excited about what these athletes have achieved to date. And, you know, really what's going to take place tomorrow where you have a million dollar purse on the line, four for each of these athletes. The champions right now, since we're discussing distribution, it takes us all into the other partnership, the zone that takes us into your plans. I believe in Europe next year. That's right. Yeah. I mean, we you know, we're a global property, as I mentioned, we distribute our product throughout the world. But what we're really excited about in terms of the next evolution of the company and our global vision is to have six regional leagues up and running within the next three years. And PFLAG Europe is the first which will launch in 2023 in partnership with the zone. And this will give athletes throughout Europe the opportunity to compete against top competition from the region in those countries. And on a major platform like the Zone and the Opportunity become regional champion. And then as we roll out these regional leagues, will we'll not only have in region competition, but pan regional competition among these leagues and athletes. And then the talent, those champions will have a clear path and ladder up to PFO Global, essentially creating the Champions League of mid-May. And that's our vision. Shall we advance and grow the sport and give athletes the opportunities that they deserve? Well, I need to ask you then about this part of the world. I mean, I'm normally based in Hong Kong. I'm not in Singapore for a couple of days here. You guys have a competitor here without going into specific names here. When can we expect you guys to be here? Well, we this week we have broad distribution today. I mean, throughout Asia Pacific. You know, in China, in South Korea and in Japan and other markets. So, you know, we're already relevant in that part of the world. We do look forward to staging events there. You know, in markets, we'll be sharing those details. You know, next year we've staged our first international events and in Europe this past summer. And so, you know, we're building towards those plants. And are you looking to raise any money? Are you doing a fund raising? You know, we're always focused, you know, on investing in the company and the product. And we're in a great position. We have an incredible ownership group. We're well capitalized. And, you know, we're growing fast. OK. I guess the next question would be, what's your projected rate of growth these next five years annually? Well, it is. Yeah. I mean, as you think about the business where we're in the media business. So our audience has been up 40 percent year over year since we launched the company or our social media, you know, year over year plus 35 percent on average, making us the fastest growing league in the world, not just within combat sports. My producer has a question as a final one, I guess, what is Smart Cage technology? You know, that's another differentiator beyond our sports season format. The Smart Cage is proprietary technology that we create. It's really game ify, the experience. This is a 2.0 product for a very young fan base. We game a fi and we measure athlete performance, real time fighter data, fight analytics integrated into a live broadcast into the live stream. We measure strike speed, kick speed and other other measurement measurements and some of that data. Actually, fans can bet on new prop bets fast. This kick of the night of the fight of the round and strikes speed, we'll be rolling out biometric data and 2023 tied to smart case technology. That will be another first ever in the sport of MDMA and candidly in combat.

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PFL's CEO on his Sports Business

The CEO of Professional Fighters League Peter Murray discusses his company's business in the US, and its expansion in Asia. He speaks with David Ingles on "Markets China Open". (Source: Bloomberg)

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