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00:00JAMES TO ARNOLD SCHWARZENEGGER BELIEVE PALMETTO CAN TURN THAT AROUND. I WANT TO BRING IN PALMETTO FOUNDER AND CEO, CHRIS KEMPER. HOW HAVE YOU GOTTEN FOLKS LIKE DRAKE, BONO AND ARNOLD SCHWARZENEGGER ON BOARD? CHRIS: THANK YOU FOR HAVING ME. THESE TYPE OF INVESTORS SEE WHAT WE HAVE BEEN WORKING ON SINCE 2009, WHICH IS CLIMATE CHANGE AND ENERGY INDEPENDENCE IS A BIG PROBLEM. FOR PALMETTO, UNLIKE PEERS IN OUR SPACE COME UP THOSE FIRMS ARE IN CONSTRUCTION AND WE ARE FOCUSED ON TECH PLATFORMS, SOLVING FOR SOLAR DELIVERY. WE CAN LAY THAT OUT IN THREE SIMPLE STEPS. ONE IS WHETHER IT ' S AN INDIVIDUAL ENTREPRENEUR. WE PROVIDE THEM WITH THE TOOLS TO ENABLE THEM TO SELL TO CONSUMERS. TWO, WE PROVIDE A SEAMLESS EXPERIENCE TO CONSUMERS WHICH HELPS BUILD OUR BRAND EXPERIENCE. THIRDLY, WE PROVIDE FULL SUPPLY CHAIN MANAGEMENT TO OUR BUILD PARTNERS AND THAT DELIVERS. EMILY: YOU ' VE PITCHED A $3 TRILLION INVESTMENT BY THE U.S. GOVERNMENT TO FUND SOLAR FOR THE ENTIRE COUNTRY. HOW WOULD THIS WORK AND HAVE YOU GOTTEN ANY FEEDBACK FROM THE WHITE HOUSE? CHRIS: WE HAVE NOT GOTTEN FEEDBACK FROM THE WHITE HOUSE. WE BELIEVE ULTIMATELY, IF YOU LOOK AT BENEFITS OUT THERE THAT -- THE ONLY POINT TRYING TO BE MADE IS WHAT IS THE QUANTUM OF CAPITAL. HOW DOES THAT IMPACT LIME IT CHANGE MITIGATION AND ENERGY INDEPENDENCE IF WE WERE ABLE TO ALLOCATE THAT CAPITAL TO RENEWABLES, SPECIFICALLY SOLAR. EMILY: OTHERWISE, HOW DO YOU SCALE ROOFTOP SOLAR? HOW ARE WE GOING TO GET THERE OR IS THAT THE ONLY WAY? CHRIS: THROUGH THREE MAIN THINGS -- BEST PRODUCT, BEST PRICE AND GREAT SERVICE TO THE CUSTOMER. BACK TO OUR MODEL, WE FOCUS ON DISTRIBUTION CHANNELS AND PROVIDE THEM WITH TOOLS TO ACQUIRE CONSUMERS. WE AUTOMATE THE END TO END DELIVERY OF SOLAR TO THE CUSTOMER SO MEANT TURNKEY IT AND SERVICE IT. THE GOAL IS YOU HAVE SUCH A GREAT EXPERIENCE AND YOU ARE SAVING MONEY ON A MONTHLY BASIS THAT THEN YOU WANT TO TELL YOUR FRIENDS AND DRIVE THE FLYWHEEL FROM THERE.

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Social Capital-Backed Startup Scales Residential Solar

Palmetto CEO & Founder Chris Kemper joins Bloomberg Technology to discuss the global climate challenge, Palmetto's proprietary clean energy technology platform, and his mission to scale residential solar. (Source: Bloomberg)

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