Live on Bloomberg TV

00:00We're gonna bring him to market as quickly as we can we anticipate that we'll start with the work truck variant and that will be available in spring next year and then in the fall. We'll have the Ares T and we're going to work to get them to customers as quickly as we can. And the reception I have to tell you David has been great. The first edition of the R.S. T sold out in 12 minutes and reservations are still coming in. So we're super super excited about the response that we're getting because this is a ground up evey truck that has so much capability. We're so excited to share it with the world. So Mary congratulations on all the people ordering. All right. There's the demand there. At the same time as you know so well you're a year or so behind where Ford is with the F 150. How are we going to catch up and maybe as important. Is it important for General Motors to catch up with Ford when it comes to the full size pickup. Well you know David when you look at the Eevee race we've already had the bolt out for several years and now the Bolt EUV we're shipping Hummers right as we speak. The Cadillac Lyric will be out in just a couple months. And then early next year we're going to have not only the Silverado but we're going to have next year the Chevrolet Blazer evey EUV or SUV as well as the Equinox. So I am so excited about all the electric vehicles that we have coming. And that's why I'm so confident by mid decade. We will be the leader in these with the battery plants we have with the assembly plants that we're putting in place and with the models and the volume segments of the market. We are going for a total leadership here with Mary with regards to the accessibility of some of these vehicles not just the vehicles that GM makes but a lot of your competitors. These are still relatively expensive vehicles that can sometimes cost 50 60 thousand dollars or more once you get them fully loaded here. When do we get to a point where we see a little bit more price accessibility so that we see a little bit broader adoption of these. Well I think that's why it's so important that we've got the Chevrolet Equinox Eevee coming out because it is so important to get to your point into that affordable part of the market. The 30 to 40 thousand dollars is a huge volume segment and that's exactly where we're targeting the equinox. It is going to be nicely equipped when people when we reveal that shortly just to you know not too long into this year. People are going to see just how much value they're going to get for that starting price of thirty thousand dollars. And I think that's when you're going to see that huge adoption especially with the work we're doing to make sure that there's adequate charging. So I'm super excited to get those affordable even ISE into the marketplace because as you know at General Motors you know we really want to bring everybody in. And we know that a big part of making this more affordable is of course improving the drive chain and proving the batteries to the point where they are a little bit more economical to produce. And as a result that brings down the cost of the car. How far along are you in GM's development of that technology. And of that battery manufacturing where you can have some confidence here that the price can come down meaningfully for consumers. Well we have that confidence. When you look at the previous generation battery technology we are using on the bold Eevee and EUV to what we're launching with LTM first with the Hummer then with the lyric then with the Silverado the Equinox and the blazer that's coming on are new generation of LTM technology that is already 40 percent less expensive than what we have with the bolt. And we.

No schedule data available.

New GM Electric Silverado Sells Out in 12 Minutes

General Motors Co. Chief Executive Officer Mary Barra showed off the company’s electric Chevrolet Silverado at the CES exhibition in Las Vegas. The first edition sold out in 12 minutes. She speaks to Bloomberg's David Westin and Romaine Bostick. (Source: Bloomberg)

More From Bloomberg Markets
All episodes and clips

Bloomberg Technology
The only daily news program focused exclusively on technology, innovation and the future of business from San Francisco. Hosted by Emily Chang.
More episodes and clips