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00:00So let me ask you about something that some people say makes you so well-known is that your ads in your company for many many years have featured your face. Now was that something you cited . You wanted to do work with the everyday people that came up with an idea they would start out. Obviously our company started with a shoestring . We didn't have much money. And I had a tough time raising money because Wall Street certainly didn't want to help me develop competition for them. So as a consequence I our ads were really tinny when we first started the business in 1975. There would be one column by three inches. Come and save seventy five percent on your. So people kept coming into our company. And as we grew over the next couple of years we had some profitability along the way. We were growing very nicely once we had a nice article written in the same school examiner about us. They used a picture of me leaning over as you remember the old bunco mode machines. And there I was and my director of our advertising said Why don't we use your pictures in time. It'll show there's real people here. I said Are you kidding me . What's my mother's going to say. What's my father going to do . What's my wife going to say. And my friends. Some kind of ego maniac. And I said finally convinced me after some conversation he said Just try one. We tried one . The results were up by tenfold because I think people thought there's a real person behind this business and I can identify him. I can certainly look for him in the post office. Who is up on the wall there. I don't do business with him . So I think that helped. And so anyway my friends got over it . But when you go walk downtown in San Francisco or anywhere in the country but Selina Wang Cisco can you walk without having people say there's Chuck Robb and come up and ask you for some stock advice or something. Yes. Well it happens on occasion which I'm always honored to have that happen. But for the most part people don't really recognize me. And some said they very part my hair. Definitely .

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How Charles Schwab Became the Face of His Company

Charles Schwab, chairman and founder of Charles Schwab Corp., talks about how his director of advertising convinced him to be in ads for the company. He appears on "The David Rubenstein Show: Peer to Peer Conversations." The show was recorded Nov. 12, 2019 in Washington. (Source: Bloomberg)

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