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00:00YORK. AND THEY HAVE PLANS TO LICENSED THE BARNEY ' S BRAND. JOINING US TO DISCUSS IS CEO MORTIMER SINGER. WHEN I WAS LOOKING IT UP , IT INCLUDED SPORTS ILLUSTRATED, EVEN MUHAMMAD ALI. > > THEY DO SELL A LOT OF THINGS UNDER THEIR OWN NAME. A LOT OF PEOPLE SELL THEM TO THE CONSUMERS. THEY DO A PARTNERSHIP WITH SIMON. THEY BUY BRANDS AND FIGURE OUT HOW TO BEST USE THOSE BRANDS IN THE AGE OF GLOBALIZATION AND USING PROPERTY AS A LICENSING STREAM. > > HOW ARE THEY GOING TO BEST USE THE BRAND? > > IT IS A TALE OF TWO OFFERS REALLY, THOSE THAT WERE HOPING THAT A RETAIL FASHION GROUP MAY TAKE OVER THE BUSINESS, WHICH MAY PHASE THE FLAGSHIPS. THE BEST AND HIGHEST USE OF THE BRAND MAY BE TO RENT THE BRAND TO OTHERS. EFFECTIVELY TO DO SOMETHING WITH IT AND POTENTIALLY USE THE E-COMMERCE BUSINESS TO DO INCREMENTAL E-COMMERCE SALES. I DON ' T BELIEVE THE RETAILING BUSINESS WILL GO AWAY. COLLECT WE HAD SOME BREAKING NEWS EARLIER THERE WILL BE AN ECLECTIC -- > > WE HAD SOME BREAKING NEWS EARLIER. THERE WILL BE AN ECLECTIC ITERATION OF BOUTIQUES. > > THAT SOUNDS ALL VERY FLEETING AND TEMPORARY. WHAT DOES THIS MEAN FOR THE LANDSCAPE OF LUXURY RETAIL, WHERE WE HEARD NORDSTROM IS OPENING UP? NORDSTROM IS OPENING UP? THE CULMINATION OPENING UP? THOSE WILL CONTINUE TO FLOURISH, BECAUSE IT ' S NOT JUST ABOUT THE RETAILING OF THOSE PRODUCT. IF YOU SPEND MILLIONS OF -- MILLIONS PER MONTH -- MILLIONS PER MONTH ADVERTISING YOUR STORE, PEOPLE WILL SEE IT IN A TAXI. YOU ARE REALLY FOCUSING ON THE OMNI-CHANNEL PIECE OF YOUR BUSINESS, WHICH IS POWERED BY THOSE TYPES OF STORES. > > IT FELT LIKE ANOTHER -- DO THEY HAVE TO JUST GET IT RIGHT? -- DO THEY HAVE TO JUST GET IT RIGHT? I BELIEVE THE HAVE TO JUST GET IT RIGHT? GRAND IS A WAY TO -- YOU HAVE TO GIVE THEM WHAT THEY NOT -- WHAT THEY WANT. MAYBE THEY CARE ABOUT SUSTAINABILITY IN THE PROVIDENCE OF THE GOODS. I BELIEVE THAT EXCITEMENT AND EXPERIENCE IN RETAIL, CREATING HOSPITALITY , I THINK IT IS EVOLVING INTO TRYING TO WELCOME PEOPLE TO BE MORE INCLUSIVE AND THE PEOPLE DOING IT RIGHT ARE WORKING. > > WE KNOW THE MADISON AVENUE STORE IS GOING TO BE STANDING FOR NOW. INVENTORY IS GOING TO BE A RALLY. TALK ABOUT THE LIQUIDATION AND HOW DIFFICULT IT IS TO LOOK AT EIGHT LUXURY GOODS. YOU CAN ' T JUST UNLEASH IT ON THE MARKET. > > IT DEPENDS ON WHO OWNS THE BUSINESS. THERE ARE MANY INSTANCES BY WHICH LUXURY GOODS HAVE FLOODED THE MARKET. > > THAT WAS UNAVOIDABLE. > > THAT WAS UNAVOIDABLE. THE THAT WAS UNAVOIDABLE. UNAVOIDABLE. IF YOU THINK ABOUT WHAT THEY ARE PAYING IN THE PRESENT FUTURES THEY HAVE BEEN ABLE TO SECURE, IT WOULD -- IT WOULD IMPLY A SIGNIFICANT LIQUIDATION.

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What Barneys' Bankruptcy Means for Luxury Retail

Marvin Traub Associates Chief Executive Officer Mortimer Singer discusses the future for the Barneys New York brand and the outlook for luxury retail on "Bloomberg Markets: The Close." (Source: Bloomberg)

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