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00:00ASIA CONSUMER EDITOR RACHEL CHANG JOINS US NOW TO BREAK DOWN THE FIGURES. WE HAVE SEEN A POINT TO THE SUCCESS OF THEIR SUPERPREMIUM BRANDS. WHAT HAPPENED? > > WELL, WHAT THEY ARE SAYING IS THAT THEY SAW A SLOWDOWN IN THEIR KEY CHINA MARKET, ESPECIALLY IN THE NIGHTLIFE AND RESTAURANT CHANNELS. VOLUME DROPPED THE MOST 6% OVER THAT QUARTER. VALUE DID RISE ABOUT THE SAME AMOUNT. THEY ALSO POINTED TO DIFFICULTIES IN SOUTH KOREA WHERE THEIR KEY BRAND, A COMPETITOR CAME ON REALLY STRONG. THEY WILL ROLL BACK A PRICE INCREASE THAT THEY PUT FORWARD IN KOREA. IN ORDER TO ADJUST WHAT THEY ARE DOING THERE. I THINK THE BROADER PICTURE REALLY IS THAT THE SLOWDOWN IN THE CHINESE MARKET IS INTENSIFYING THROUGHOUT THE ECONOMY. THIS UNIT IS VERY EXPOSED TO WHAT'S HAPPENING IN CHINA. PAUL: WHAT WILL THIS MEAN FOR THE BITE WAS ARE A PET -- BUDWEISER A PET GOING FORWARD? > > THE BUSINESS WILL BE VERY COMPETITIVE. IT WILL BE AN INTENSIFYING CHALLENGE TO ACHIEVE THE KIND OF GROWTH THAT PEOPLE WERE HOPING TO SEE FROM THIS UNIT. WE MUST RATHER, WHEN THIS UNIT WAS LOST, THEY WERE SEEN AS REALLY KEY TO GO IN AND APPEAL CHINA'S PLAY IN TERMS OF WHAT'S GOING ON IN THE MARKET OVER THERE. I THINK PEOPLE ARE GOING TO BE

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Budweiser APAC Posts Sharp Profit Drop

The Asia-Pacific beer unit of Anheuser-Busch InBev NV posted a decline in quarterly profit in its earnings debut, raising alarm that the slowdown in Chinese consumer demand could be intensifying throughout the world’s second-largest economy. Rachel Chang reports on "Bloomberg Daybreak: Asia." (Source: Bloomberg)

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