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    • 00:00HEADQUARTERS WITH SHERYL SANDBERG. YOU HAVE ALSO REVEALED THAT POTENTIALLY EVERYONE ON FACEBOOK COULD HAVE HAD THEIR PUBLIC PROFILES SCRAPED. IS THIS TOO LITTLE TOO LATE QUESTION MARK > > THE ME ADDRESS THAT ISSUE AND TALK MORE GENERALLY. ON THAT SPECIFIC ISSUE, WE HAD A FEATURE WE COULD LOOK UP PEOPLE BY NAME OR EMAIL AND THAT WAS AN IMPORTANT READ SOMEONE MADE A DIRECTORY WITH THAT INFORMATION. TO BE CLEAR AND SPECIFIC COME ALL OF THAT WAS PUBLIC INFORMATION. INFORMATION I WAS ALREADY PUBLICLY AVAILABLE ON FACEBOOK. NOW TO YOUR BROADER QUESTION. WE KNOW WE CANNOT DO A GOOD ENOUGH JOB OF PROTECTING PEOPLE ' S DATA AND I ' M SORRY FOR THAT AND MARK IS SORRY FOR THAT. STARTING MONDAY, WE WILL ROLLOUT ALL THE APPS THEY HAVE CONNECTED TO AND IT VERY EASY WAY TO DELETE THOSE APPS. PEOPLE TELL ANYONE WHO MIGHT HAVE HAD THEIR DATA AFFECTED WHO THEY ARE. WE ' RE TAKING STRONG STEPS TO RESTRICT OR DATA THE APPS HAVE HAD ACCESS TO. WE ANNOUNCED YESTERDAY WE ARE TAKING STEPS TO SHUT DOWN CERTAIN GROUPS, EVENTS. THESE ARE THE LATEST STEPS. WE ARE GOING TO FIND MORE THINGS COME A TIME ABOUT THEM AND THIS IS A FOREVER PROCESS. SECURITY IS ALWAYS AN ARMS RACE. > > HOW MUCH DO YOU FEEL PERSONALLY RESPONSIBLE? > > I FEEL DEEPLY PERSONAL -- PERSONALLY RESPONSIBLE BECAUSE THEIR MISTAKES WE MADE. FOR A LONG TIME, WE WERE REALLY FOCUSED ON BUILDING ON SOCIAL INSURANCES. WHEN WE FOUND PROBLEMS, THE SPECIFIC CASE WITH CAMBRIDGE ANALYTICA, THAT CASE WAS SHUT DOWN IN 2015, BUT WHAT WE DIDN ' T DO IS TAKE A BROADER VIEW, LOOKING TO BE MORE RESTRICTIVE IN WAYS THAT DATA COULD BE NEXT USED TO ALSO, THEY DID NOT BUILDER OPERATION FAST ENOUGH. WE HAD 10,000 PEOPLE WORKING ON SECURITY EARLIER AND AT THE END OF THIS YEAR, WE WILL DOUBLE THAT. WE ARE DOING THIS TO MAKE SURE WE GET TO THE PLACE WHERE WE CAN PROACTIVELY PROTECT PEOPLE ' S DATA. > > FACEBOOK HAS PROTECTED -- YOU ARE THE CHIEF ARCHITECT. ASSUMING THE BUSINESS MODEL WILL EVOLVE, HOW WILL THAT IMPACT THE BOTTOM LINE? > > WE HAVE NEVER RUN THIS COMPANY FOR SURE TERM -- SHORT-TERM GAINS. WE ANNOUNCED TWO CORDOBAS AGO -- QUARTERS AGO THESE EFFORTS ARE VAGUE AND THEY WILL AFFECT PROFITABILITY. WE WILL UPDATE AT THE NEXT QUARTER. > > YOU MENTIONED THAT A FEW ADVERTISERS HAVE CAUSED THEIR SPENDING. HOW BIG IS THE PAUSE? > > IT IS IF YOU ADVERTISERS, BUT NOT MATTERS IS HOW BIG IT IS. EVERYONE WANTS TO KNOW THE SAME THING WHICH IS, ARE YOU PROTECTING PEOPLE ' S DATA? I THINK THE ADVERTISERS WANT TO KNOW THAT THE GOOD THINGS WILL CONTINUE. EARLIER THIS WEEK, I WAS IN HOUSTON. ONE HURRICANE HARVEY HAPPENED, HE HAS LOTS OF FOOD BUT NO POWER. HE USED FACEBOOK AND THEY USE FACEBOOK TO DROP AROUND TO FIND PEOPLE WHO NEEDED FOOD. THOSE PEOPLE PUBLICLY SHARING THOSE LOCATIONS ON FACEBOOK. PEOPLE WANT TO KNOW IS ARE WE GOING TO TAKE STEPS TO THE MORE PROACTIVE? THE ANSWER IS YES. WE WILL ALSO TAKE STEPS TO MAKE SURE THAT THE GOOD THAT HAPPENS CAN STILL HAPPEN. > > WITH ALL THAT WE KNOW NOW, DO YOU BELIEVE THAT FACEBOOK PLAYED AN ELECTIVE ROLE IN ELECTING DONALD TRUMP? > > THERE IS A LOT OF CONCERN. THE OVERALL PICTURE, I DON ' T THINK ANYONE KNOWS YET, BUT IT IS AN IMPORTANT QUESTION AND I THINK IT WILL BE STUDIED FOR YEARS AND YEARS TO COME. WE ARE FOCUSED ON TAKING THE LESSONS OF PAST ELECTIONS AND APPLY THEM GOING FORWARD. EARLIER THIS WEEK, WE TOOK STRONG STEPS TO TAKE RUSSIAN AIRE CONTENT OFF OUR SITE. WE FOUND 270 PAGES ACCOUNTS AND PAGES LINK TO THEM. OUR MESSAGE IS VERY CLEAR. THERE ' S NO PLACE FOR DECEPTIVE CONSTANT ANYWHERE IN THE WORLD. WE TOOK THE SOUND RUSSIA AND WE ' RE LOOKING FOR OTHER SIMILAR GROUPS. ? HAS BEEN ASKED IF HE IS THE RIGHT PERSON TO LEAD FACEBOOK. YOU AGREE? > > I BELIEVE DEEPLY IN MARK. HE HAD A VISION FOR WHAT SOCIAL SERVICES AND SHARING COULD BE IN THAT REMAINS IMPORTANT. MARK TAKES FULL RESPONSIBILITY FOR WHAT IS HAPPENING AND WE ARE MAKING A VERY IMPORTANT SHIFT. WE WILL BE MUCH MORE PROACTIVE AND I WON ' T SAY WE CAN ' T FIND MORE PROBLEMS. WE WILL CONTINUE TO SHUT DOWN IN THIS IS SOMETHING WE ARE SIGNED UP FOR ACCURATE NOXIOUS NOW, BUT AN ONGOING BASIS. > > WE ALL HAVE FRIENDS WHO HAVE TAKEN FACEBOOK ON THEIR PHONES OR USING INSTAGRAM, WHO HAVE SWORN OFF SOCIAL MEDIA. HOW DO YOU EXPLAIN THAT BRADY > > WE EXPLAINED THAT CAREFULLY. SOMEONE WOULD WAKE UP AND SAY I DON ' T WANT TO USE FACEBOOK ANYMORE BECAUSE I DON ' T TRUST THEM TO READ I WOULD SAY IS WE ARE WORKING HARD TO REGAIN YOUR TRUST. THIS WILL NOT JUST BE A ONE-TIME 10, BUT A LONG, ONGOING BATTLE AND THERE IS A LOT OF GOOD DONE ON FACEBOOK. WE WANT TO MAKE SURE PEOPLE FEEL CONFIDENT AND COMFORTABLE AND KNOW THAT THEY CAN
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