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00:00How is this movie different from other blockbusters we've seen so far. So this weekend's historic and movie going for two different reasons really it's almost entirely black cast and it's a big blockbuster being released in the middle of February . Typically thought of as a dead month. So we're really excited about the grosses this weekend. Seriously you guys this is going to be an amazing weekend Terry. I don't think you have any idea the lines I was looking at my local theater and there's literally a showing every half hour they are putting multiple screens on this. What are these theater owners saying. Are they relying on Black Panther to make this year for them. Well it certainly is gonna get us back in the positive on the box office here today. We believe it could be Korver million to 300 million globally just in four days and we've never seen that in February before ever. So it's going to eclipse records and prove that people will come to good movies anytime of the year . Why is that. Is this because the African-American market was still an untapped market so far. Why is this such a historic time. Well certainly the African-American market is somewhat untapped. You have some movies road trip get out that appeal to African-American audiences. But this movie is entirely black cast. Very powerful acting very exciting and a big production value which we've rarely seen in movies like this before. So there's those two sides to the story right there to adjust to the knife if you like. This is going to raise the bar so much for what will get people out to the theaters that you have to wonder if the next movie that needs to be a blockbuster won't suffer will people come out. If it's not even better than a paradigm shifting movie which this is gonna be. Well I'd flip on its head and say it's a precedent setting movie that we hope will create more with Wonder Woman Last year we had a movie directed by a woman starring a woman that did huge global box office. Now we have an African-American cast directed by a black man. It's going to do huge box office. We really look forward to the day when these aren't anomalies when these movies can set precedents for other movies like this in the future .

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National Association of Theater Owners CEO Calls 'Black Panther' Film Historic

National Association of Theater Owners CEO John Fithian says the release of Marvel Studios' "Black Panther" is historic due to its cast and mid-February release. He speaks with Bloomberg's Vonnie Quinn and Shery Ahn on "Bloomberg Markets." (Source: Bloomberg)

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