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00:00SUBCOMMITTEE THAT OVERSEES THE FCC. YOUR GOAL IS TO EXTEND THESE NEW PRIVACY RULES TO INTERNET COMPANIES LIKE GOOGLE AND FACEBOOK AS WELL. WHY DID YOU NOT JUST BROADEN THE PRIVACY PROTECTIONS ALREADY ON THE BOOKS INSTEAD OF WIPING THEM OFF THE BOOKS FIRST? > > A COUPLE OF POINTS ON THAT. FIRST OF ALL, WE STARTED WORKING ON THE PRIVACY ISSUE ABOUT FIVE YEARS AGO. AND THEN WE HAD A PRIVACY WORKING GROUP THAT FOCUSED ON THIS THAT WENT INTO PLACE ABOUT THREE YEARS AGO. SO THIS IS SOMETHING OUR COMMITTEE HAS FOCUSED ON FOR QUITE A TIME -- FOR QUITE SOME TIME. WE DO KNOW WITH THE FCC ' S ACTIONS, THEY WERE TRYING TO HAVE TWO COPS ON THE BEAT AND HAVE ONE SET OF RULES AND REGULATIONS OVERSEEN BY THE FCC AND A SECOND SET OF RULES AND REGULATIONS THAT WOULD BE OVERSEEN BY THE F.T.C. THAT WAS GOING TO LEAD TO CONFUSION BECAUSE THE FCC WOULD APPLY THEIR RULES TO THE ISP ' S. THE F.T.C. HAS BEEN OUR NATION ' S REGULATOR IN THE BROADBAND SPACE SINCE WE HAVE HAD A VIRTUAL SPACE REGULATOR. THEY ARE ALSO THE REGULATOR IN THE PRIVATE SECTOR AND PHYSICAL SPACE, SO WITHOUT LIKE IT WAS IMPORTANT TO SIMPLIFY -- WE FELT LIKE IT WAS IMPORTANT TO SIMPLIFY TO HAVE ONE REGULATOR AND ONE SET OF RULES. THE FCC RULES HAD NOT BEEN ENACTED. THEY HAD BEEN PASSED BUT NOT ENACTED, SO IT JUST MADE SENSE THAT YOU WOULD PRESERVE THE STATUS QUO, KEEP EVERYTHING IN PLACE, GET THOSE RULES THAT HAVE NOT BEEN ACTIVATED OFF THE BOOKS, AND THEN MOVE FORWARD WITH HAVING ONE SET OF REGULATIONS WITH ONE REGULATOR. AND THAT IS EXACTLY WHAT WE HAVE DONE. EMILY: IS THE FOLLOW-UP BILL DOES NOT PASS, YOU HAVE LESS PRIVACY PROTECTIONS THAN YOU DID IN THE FIRST PLACE? > > NO, WHAT YOU WOULD HAVE TO IS THE WAY PRIVACY HAS BEEN. BEAR IN MIND THE FCC RULES HAD NOT BEEN PUT IN PLACE. WHAT WE DO KNOW IS CONSUMERS ARE SAYING WE WOULD REALLY LIKE TO HAVE THE OPPORTUNITY TO OPT IN AND DECIDE IF WE WANT TO HAVE OUR INFORMATION SHARED. IF YOU WERE TO GO OUT AND ASK CONSUMERS, DO YOU WANT MORE OR LESS PRIVACY IN THE VIRTUAL SPACE, THEY ARE GOING TO TELL YOU THEY WANT MORE PRIVACY PROTECTIONS. AND THEY WANT MORE TOOLS IN THE TOOLBOX TO KEEP THEMSELVES AND THEIR CHILDREN SAFE WHEN THEY ARE ONLINE. I THINK IT IS AN IMPORTANT DISCUSSION FOR US TO HAVE. IT IS IMPORTANT TO LOOK AT SINCE MORE PEOPLE ARE CONDUCTING MUCH

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Rep. Blackburn Wants Internet Privacy Rules Simplified

Rep. Marsha Blackburn, a Tennessee Republican, discusses the future of broadband privacy with Bloomberg's Emily Chang on "Bloomberg Technology." (Source: Bloomberg)

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