A $286,000 Tank of a SUV for the Hamptons

Bloomberg's Hannah Elliot checks out the East Coast Defender Project Viper. Custom built to your personal specifications, the Defender takes about a year to create, and only about 10 a year are made. This is pretty much the biggest and baddest SUV money can buy. (Video by Matt Goldman and Brian Schildhorn) (Source: Bloomberg)

Full Show: Bloomberg Daybreak: Americas (07/25)
03:30 - Bloomberg Daybreak: Americas hosted by David Westin, Jonathan Ferro, and Alix Steel. Guests include Henry McVey, head of macro and asset allocation at KKR & Co. LP, Chuck Stevens, executive VP and chief financial officer at General Motors Co., and Dave Ricks, chief executive officer at Eli Lily & Co. (Source: Bloomberg)
  • U.S. Auto Sales Hit the Brakes and Slow Down
  • GM Gears Up for Tougher Second Half
  • Great Wall Motor Revenue Hurt by R&D, Promotion Costs