Marketing to the Muslim Middle Class

Despite having a young and growing population with disposable income, Muslim consumers have long been overlooked by big brands. Ogilvy Noor is the world's first bespoke Islamic branding agency. Haslinda Amin spoke to vice president Shelina Janmohamed about the rise of the Muslim middle class, and how global brands can engage them. (Source: Bloomberg)

Full Show: Bloomberg Daybreak: Americas (05/22)
05:43 - Bloomberg Daybreak: Americas hosted by David Westin, Jonathan Ferro, and Alix Steel. Guests include Andrew Tisch, co-chairman at Loews Corp., Dan Dicker, president at MercBloc, and Steven Demetriou, chairman and chief executive officer at Jacobs Engineering Group. (Source: Bloomberg)
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