Puma Celebrity Spots Help Sell Women's Trainers: Gulden
German sneaker maker Puma SE raised its earnings outlook after reporting profit that topped analysts’ estimates, helped by street shoes promoted by pop-star Rihanna and British model Cara Delevingne. Earnings before interest and taxes rose 47 percent to 60 million euros ($66 million) in the third quarter, Puma said Thursday. Analysts estimated 54.5 million euros. The company forecast full-year Ebit will be in the upper half of its forecast range of 115 million euros to 125 million euros, sending the stock up as much as 3.2 percent in Frankfurt. Chief Executive Officer Bjoern Gulden discusses with Francine Lacqua on "Bloomberg Surveillance."