How Can Brands Benefit From Artificial Intelligence?

Jason Jercinovic, global head of marketing innovation at Havas, discusses Artificial Intelligence and how brands can benefit from the technology. He speaks to Bloomberg's Rishaad Salamat on "Trending Business." (Source: Bloomberg)

Full Show: Surveillance (01/12)
17:07 - Bloomberg Surveillance hosted by Tom Keene and Francine Lacqua. Guests include Peter Dixon, global equities economist at Commerzbank, Thomas Wels, head of global real estate business at UBS Global Asset Management, Paul Schmelzing, visiting scholar at Bank of England, Ryan Holmes, chief executive officer at Hootsuite, Andrew Sheets, chief cross-asset strategist at Morgan Stanley, Brian Klaas, fellow in comparative politics at London School of Economics, Paul McNamara, investment director at GAM, Stephen King, senior economic adviser at HSBC, and Jonathan Loynes, chief economist at Capital Economics. (Source: Bloomberg)
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