Nintendo's Super Mario Is Coming to the iPhone

Ben Bajarin, analyst at Creative Strategies, and Horace Dediu, founder of Asymco, discuss Nintendo releasing Super Mario Run in Apple's App Store in December. This is the first time the franchise is appearing on a smartphone. They speak to Bloomberg's Emily Chang on "Bloomberg West." (Source: Bloomberg)

Full Show: What'd You Miss? (08/16)
55:50 - Guests include: Rafiki Capital's Steven Englander and Moody's Charles O'Shea. (Source: Bloomberg)
  • Full Show: What'd You Miss? (08/08)
  • Disney to Go Over the Top With Direct to Consumer Service
  • Full Show: What'd You Miss? (08/04)