Granify: Using Big Data To Lure Shoppers

Granify is a Canadian company that analyzes data to understand the behavior of online shoppers and help retailers turn them into buyers. In an interview with Bloomberg North hosts Amber Mac and Anthony Lacavera, founder and Chief Executive Officer Jeff Lawrence says his company tackles 200,000 data points for every shopper's visit to a site. (Source: Bloomberg)

Full Show: What'd You Miss? (07/05)
35:48 - Guests include: Yale University's Stephen Roach, Aspen Institute President Walter Isaacson, former Deputy National Security Advisor Elliott Abrams and University of Oregon's Tim Duy. (Source: Bloomberg)
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