Olympic Sponsors: Are They Wasting Their Money?

Denise Lee Yohn, author and brand-building consultant, discusses sponsoring the 2016 Olympic games, if advertisers are getting their money's worth from the sponsorships and which companies hit the mark. She speaks to Bloomberg's Rishaad Salamat on "Trending Business." (Source: Bloomberg)

Full Show: Bloomberg Technology (09/13)
13:07 - Guests include: Waymo CEO John Krafcik, Blue Apron CEO Matt Salzberg and Two Sigma Co-Chairman David Siegel. (Source: Bloomberg)
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